A simple formula
Describe the page's main task or answer, add one meaningful detail, and use natural language.
Tool-page pattern
Example: Resize JPG, PNG and WebP images to exact pixel dimensions in your browser while preserving the proportions you choose.
Guide-page pattern
Example: Learn how image dimensions, compression and file format affect website speed and visual quality.
What to avoid
Avoid repeated keywords, unsupported promises and generic phrases.